38 Comments
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kiks's avatar

I’m a 40 year old mom now living in the Pacific Northwest (although I still feel mentally like I’m in my mid-20s, but not in a pink-Juicy-tracksuit-“if you’re gonna drink I’d rather you do it in the house”-way). I am far from my days of peak coolness in every conceivable way. But also possibly the coolest I’ve ever been?

Anyway. This spring I am obsessed with Jungmaven’s stretchy “sporty tank”, which is exactly the right amount of cropped.

I just ordered a pair of black Ancient Greek Clio comfort sandals. I love how minimalist but functional they are.

Also thank you for making this a safe space for me to share that after much soul-searching, I do NOT need to buy a pair of ballet flats this time around, because I really just prefer loafers.

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emily north's avatar

!!!! this comment is everything!!! you are definitely the coolest you have ever been and as someone in my mid-20s i know in my bones that my coolest self is yet to come- thank you for reading, as always i love your commentary and perspective 🤍🤍

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OFELIA's avatar

1000% yes! I'm so happy I've entered the era where I proceed with caution and allow myself to gravitate toward something vs listen to what's in or what's out. It's exhausting too!!

Don't get me wrong - I love inspiration and seeing what people are loving but I dislike the absolute statements that are sometimes made.

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Holly K's avatar

THANK YOU. The idea that following along with this season's trends is the be-and-end-all is so prevalent, but honestly, it's so much better to approach dressing from a place of personality. To curate.

(Getting my first tattoo this spring!)

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emily north's avatar

AHHH holly please send a picture when you get it- HAPPY SPRING FEVER ❤️❤️

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Priya's avatar

This!!! So many times in the last week alone, I’ve resisted the impulse to buy something just bc it’s very “in”. Goal for this year is to be very intentional in my purchases and get items that truly make me happy and not just because it’s what I’m seeing all over the web. Thx for this thought provoking piece!!

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emily north's avatar

I’m so glad you enjoyed!! that is also my goal for the year so we are in it together priya!! thank you so much for reading ❤️

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D.J. Liberty's avatar

"i have been trying to get to the bottom of why i feel so irked by them, and i think more than anything what these trend recaps lack is a sense of articulating how an article of clothing or a specific trend makes them feel and why they are drawn to it."

I love this whole post, but this quote really resonated with me. I think part if it has to do with the influx of influencers into the trend forecasting space. When Tiktok's algorithms make it possible to speak trends into existence, it's so hard to tell actual trends apart from manufactured or proposed ones. It feels like everyone is rushing to coin the newest thing, rather than focusing on the affective power of each piece.

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emily north's avatar

YES!!! you completely articulated what i have been feeling, trend forecasting is such a vital segment of the industry and sadly i feel that it has been polluted by affirmative rhetoric and viral accessibility

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Viktoriia Vasileva's avatar

no bc why it’s spring and I suddenly need a drastic haircut and a whole new wardrobe?? 🫣

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emily north's avatar

wait but hear me out… you should do it

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Liz McKay's avatar

I LOVE THIS! even though yes, I do own multiple pairs of sambas, I agree that those videos are the bane of my existence. Cool girls wear whatever they want & that’s what makes them cool!

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emily north's avatar

i own many pairs of sambas and love them!!!! the only thing that is ever uncool is declaring something as cool/uncool! thank you for reading liz!!!

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Alex Bair's avatar

This newsletter made my day! So true on ALL points. Bubble skirt spring, here I come...

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emily north's avatar

Thank you so much for reading Alex!!!!!! Bubble skirts forever 🤍

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Nat's avatar

Oh and shout out to the the Umbrellas of Cherbourg one too

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emily north's avatar

my favorite movie for cinematography i want to live in their world <3

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Nat's avatar

99.9% sure I spot an Eric Rohmer screen shot

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emily north's avatar

yes!!

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Ryann Stutz's avatar

I chopped eight inches off my hair but held back on getting a spontaneous nose ring last weekend - you can only do so many things at once before it gets a bit manic 😂

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emily north's avatar

wait no ryann do it!!!!!!!!! you can always take it out … 😈

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Angelina Hazzouri's avatar

here's to not thinking about our faces this spring! I LOVE YOU 🤍🤍🤍

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emily north's avatar

xoxoxoxo

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Malea Lamb-Hall's avatar

i love the section about makeup, i’ve also been thinking about changing how i approach my beauty routine!!

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Totally Recommend's avatar

This is so good, love the sentiment and all the images are just perfect! ✨

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emily north's avatar

Thank you so much for reading !!!!!!! ❤️❤️

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LF's avatar

I did get a tattoo last weekend! A dandelion (flower, not the puff ball part)!!!!

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emily north's avatar

WAIT cute i’m going to get a rose in the next few weeks on the front of my shin (sounds weird but it will be cute i think!!)

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hot milk (they/them)'s avatar

I wish more fashion featured women who are more than a size 4 😔

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